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A friend called me a few weeks ago and enquired about starting a business. Advice was already obtained from a colleague who started their own business. When I enquired if the person traded in their own name or in a legal entity, the answer I got was: “they just opened...

You took the big leap and you started your own business. The first question you will get is “what is your business’ name?” This is where we reach our first obstacle. Remember your business name is one of the first things that will come out of your mouth when you talk...